by Lindsay Brown | Aug 29, 2023 | Account Based Marketing, Information Technology Marketing
In today’s fast-paced and highly competitive IT industry, traditional marketing approaches may no longer be sufficient to drive growth and success. As technology continues to evolve and customer expectations rise, IT companies need to adopt a more targeted and...
by Lindsay Brown | Aug 29, 2023 | Account Based Marketing
In today’s competitive business landscape, it’s crucial to adopt the right marketing approach to reach your target audience effectively. Two popular strategies that businesses often consider are account-based marketing (ABM) and traditional marketing....
by Lindsay Brown | Aug 29, 2023 | Vertical Marketing
Vertical marketing campaigns are a powerful tool for businesses looking to target specific industries and verticals. By tailoring their marketing efforts to a particular market segment, businesses can create highly targeted campaigns that resonate with their audience...
by Lindsay Brown | Aug 24, 2023 | Vertical Marketing
In the world of marketing, there are various strategies and approaches that businesses can employ to reach their target audience effectively. Two popular methods are vertical marketing and horizontal marketing. While they may sound similar, they have distinct...
by Lindsay Brown | Aug 24, 2023 | Vertical Marketing
In today’s competitive business landscape, it’s crucial for companies to adopt effective marketing strategies that allow them to stand out from the crowd. One such strategy that has gained significant traction in recent years is vertical marketing. By...