So, you’re regularly posting informational blogs and working with top web designers to turn your website into a 24/7 salesman. But the engagement rates and impressions aren’t increasing.
Your website is the core anchor of your business, and if it’s not attracting users the way it is supposed to, somethings need to change. Improving your site’s user experience might be the missing piece.
Here are some benefits of improving your website’s UX and tips to get you started:
Benefits of Improving Website User Experience
Here’s why business owners should prioritize website UX at all costs:
Higher Conversion Rates
If your website feels like an intricate maze with endless dead ends, there is a high chance the user won’t return. In comparison, when users easily find what they need and complete the desired action (making a purchase or downloading a guide), conversion rates increase.
Did you know that a site with good UX and high conversions can lower pay-per-click (PPC) costs? When your landing pages boost conversions, platforms like Google Ads charge you less per click.
Reduced Bounce Rates
High bounce rates are one of the reasons why your website isn’t ranking in the top search engine pages. Poor UX (intrusive ads, annoying pop-ups, and auto-playing videos) often makes users leave your site. Reduce bounce rates by improving UX.
Insider knowledge: A bounce rate of 40% or lower is considered good.
Competitive Advantage
Standing out amidst a sea of competitors is difficult, but not impossible. By improving website user experience, you can convey your commitment to excellence and improve brand credibility.
Enhanced SEO Efforts
The success of both on-page and off-page SEO highly depends on your site’s UX.
Let’s say you’re publishing SEO-focused informational blogs on your site, but if users can’t actually read them due to poor page load speed or complex navigation, what’s the point? UX and SEO efforts go hand in hand, improving customer retention and building a loyal clientele.
Tips for Improving Website User Experience
So, how can you improve your site’s user experience? Here are some tips:
Write Clear, Concise Content
Publishing high-quality and engaging content on your site is one of the best ways to boost engagement rates. Understand your users’ needs and preferences and tailor the home page, blogs, and service pages.
Make sure the titles and headings of each page are easy to read and scan. Use bullet points and short paragraphs to break up text.
Incorporating media, such as images and infographics, is an excellent way to attract users. That said, stay clear of generic stock photos as they can reduce trust.
Pro tip: Use white space wisely. Surveys show that white space around text and title increases user attention by 20%. The entire layout of the website feels open, fresh, and inviting.
Ensure Clear Navigation
An overly complicated site structure can overwhelm users. They don’t know how to navigate tabs and reach their desired page. This is why it’s important to improve website navigation.
Here are some best practices you can follow:
- Limit main navigation items. Keep the items between 4 and 7.
- Make it visible. Even if you want to go with a nontraditional layout, make sure the main menu, header, and footer are perfectly visible.
- Create separation. Use white space to avoid clutter.
- Use buttons for calls to action.
- Ensure a logical hierarchy. Organize content in a way that makes sense to the users. You can also group similar items.
- Ensure mobile-friendliness. As of 2025, more than 63% of website traffic comes from mobile phones. Resize images and other layout elements to ensure multi-device compatibility.
Consider availing professional web design services to avoid common pitfalls and get things done the right way.
Improve Page Load Speed
Did you know that more than 50% of users leave a site if it takes more than 3 seconds to load? This not only impacts user experience but also lowers brand credibility. When your site takes too long to open, bounce rates increase.
So, what can you do? Check your site’s page load speed using free services offered by Google and some digital marketing learning sources. Then, take the following steps to improve it:
- Compress and resize images
- Optimize fonts
- Remove unnecessary CSS and JavaScript files
- Reduce HTTP requests
- Use browser caching
Above all, choose a reliable hosting provider. If your hosting provider offers an uptime guarantee of less than 99.9%, it’s best to take your business elsewhere.
Gather User Feedback
Wondering if your website optimization efforts are even working? Ask users directly!
Conduct user surveys and get feedback about your site’s beginner-friendliness and usability. The key is to find areas for improvement. You can also leverage key website metrics and track user behavior.
