You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer look?
What is TikTok?
TikTok has been around since 2016. It is a free social media app that allows users to make and share 15 second or shorter videos.
How is TikTok Different?
Twitter got popular by following people and being followed by others. It grew from there. Once Twitter became public, it made recommendations, which resulted in reordering users’ feeds based on what it thought the users wanted to see. Unfortunately, Instagram has started to do the same thing as Twitter, which is causing unhappy users.
TikTok was built this way in the beginning, which allows user to open the app to a “For You” page. TikTok allows users to jump from different audiences, different trends, and create something fun with their friends. The content may be meaningless, but some of it actually becomes popular. TikTok is just doing what people have been wanting for years.
How to Market on TikTok
First, marketers have to confirm that their demographic is on TikTok since it is mostly millennials and younger.
Social report states that TikTok has over 500 million users – larger than both Twitter and Pinterest! Having a large user base is huge for marketing. TikTok is the perfect platform for influencer marketing. All marketers have to worry about is trusting and paying these influencers to show your product on the app.
If marketers are ready to take a risk, then you can start creating your own content. Remember, this will take a lot of time and resources to make the most creative video because the goal is to make your company’s video to go viral.
There are no ads on TikTok yet. The app is still in the testing stage.
Also, it is not an app for B2B right now, but who knows what 2020 will bring to this app?
Did You Know?
Business Insider has released that Google is considering an acquisition of a TikTok-like app that allows users to make and share a 30-second video.
Still not interested in TikTok? It might be worth your time to consider how TikTok can be a component of your marketing, especially if your brand can leverage video, influencer marketing, or targets millennials.