Yesterday, Google made a huge mobile announcement in an effort to further encourage webmasters to make their websites mobile-friendly.

Here are some key updates outlined in their announcement:

  • Google will add a “mobile-friendly” label on eligible websites in mobile search results
  • Google is now offering a new tool, the Mobile-Friendly Test
  • Updated information to help you create or improve your mobile website in their Webmasters Mobile Guide

Mobile-Friendly Label in Google Search Results

Over the next few weeks, Google will be rolling out their new “mobile-friendly” label on eligible websites for searches conducted on a mobile phone. This label is another step in Google’s efforts to improve the mobile web experience and encourage webmasters to create or improve mobile-friendly websites.

Here is an example of what the label will look like:

Mobile-Friendly Label Google





How Do You Get Google’s Mobile-Friendly Label?

As Google continues to roll out this feature, it is important to understand how your website can qualify for this label. To be eligible, your website must meet the following criteria according to Google:

  1. Avoids software that is not common on mobile devices, like Flash
  2. Uses text that is readable without zooming
  3. Sizes content to the screen so users don’t have to scroll horizontally or zoom
  4. Places links far enough apart so that the correct one can be easily tapped

To make sure your website meets these requirements, be sure to check out Google’s mobile-friendly test. Simply provide your website’s URL and click Analyze.

Ideally, you will see the following after analyzing your website:

Mobile Friendly Google


If the test deems your website non mobile-friendly, Google will provide you specific reasons why your website did not pass the test and some steps you can take to correct the issues. Check out the example below:

not mobile friendly Google


Mobile Website Resources

How to Develop a Successful Mobile Website

Mobile Website Marketing Checklist