Modern Marketing Partners is launching a new agency called Hot Potato™ Social Media that specializes in social media marketing (SMM) and related marketing for companies and brands.  The BIG 5 social networks (Facebook, YouTube, Twitter, LinkedIn and Google+) are included in social media marketing. However, social media marketing is even more broad. It includes integrating planning and strategy, website and search engine optimization, blogging, content, training, measurement, and reporting.

Hot Potato Social Media helps companies and brands leverage the power of social media for measurable and cost efficient results. There are a variety of benefits to using social media marketing including increased awareness, search engine authority, lead generation, and sales! For more details, read Hot Potato’s What is Social Media Marketing and Why Do You Need it?

Hot Potato services are grouped by planning, implementation, and measurement, and are available turn-key or ala carte. The Hot Potato team of social media experts provide a  streamlined recipe for success:  Plant, Grow, and Harvest.

Hot Potato Social Media Process

Check out the Plant, Grow, Harvest process and view Hot Potato’s menu of social media services for more information.

“There is a growing business case for effective social media implementation, yet surprisingly, most brands are not leveraging these powerful channels, much less integrating social media into every marketing initiative,” states Neil Brown, Chief Potato Head. “Social media marketing is about improving marketing results, while reducing marketing investment.”

Check out the Hot Potato website for several examples of social media programs, a blog with social media marketing tips, and resources that include how-to guides, and a social media glossary of terms. You can even request a free social media consultation.