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Case Study: USG Sheetrock Tools image

When a leading building materials company seeks to launch a new product line in a highly competitive market, they turn to Modern Marketing Partners. Check out the following case study that includes branding, new product development and launch, packaging, merchandising and more. Challenge: USG Sheetrock New Product Launch USG Sheetrock seeks to leverage leadership in drywall and joint compound, and enter the drywall tools market. The only problem—the category is crowded with established and new competitors. Also, in addition to specialty distributors, retail (home center) channels are increasingly important volume drivers. Solution: MMP Offers Product Development and Launch Modern Marketing Partners engaged at the product development stage to assist in product strategy, branding, messaging and positioning. Focus groups generated insights that resulted in ...

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