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AdWords News: Upgraded URLs & Dynamic Structured Snippets image

AdWords Upgraded URLs and Dynamic Structured Snippets

Google AdWords has recently announced two great new features that you can start using immediately: upgraded URLs and dynamic structured snippets. AdWords Upgraded URLs Last week Google announced what they are calling "upgraded URLs" for advertisers. Unlike destination URLs, the landing page URL and the tracking parameters for the the destination URL will be treated separately. This is great news for advertisers who historically may have been hesitant to update their Destination URLs because it sent ads into editorial review, so they would stop running during this time and information tied to the old URL was lost. How to Use Upgraded URLs 1. Define your landing page in the new "Final URL" field. Note: Final URLs should match the domain of your display URL or your ...

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