Accounting and CPA Firm Marketing Best Practices image
Marketing is becoming more important than ever to Accounting and CPA firms of all sizes. Why? First, competition is increasing from local, regional, national and non-traditional accounting service providers. Second, marketing has changed radically in the last few years, and accounting firms, conservative by nature, have been slow to change. Third, like other professional service firms, CPAs do not invest enough in marketing, or implement as many marketing initiatives as other industries. So why should CPAs reconsider their marketing? Because the modern and digitally-focused marketing mix is proving to deliver dramatic and yes, measurable marketing results, regardless of company size and financial resources. This blog will show you how with the Top 10 Marketing Best Practices for Accounting and CPA Firms, along ...
Continue Reading