by Lindsay Brown | Dec 18, 2024 | Customer Experience
People are very good at knowing when they’re having a good time or when they like something, but they’re not necessarily great at verbalizing this sentiment. For instance, they may know they dislike your app or website, but they may not understand why. Maybe...
by Lindsay Brown | Mar 3, 2017 | Personalized Marketing, Social Media
In previous blogs, we have discussed the many advantages personalization presents to businesses. But the past few months have revealed the very real and dark side of personalization. The election season brought about complaints of fake news on sites like Facebook and...
by Lindsay Brown | Aug 26, 2016 | Personalized Marketing
Cocktail party etiquette is a good rule-of-thumb when establishing a personalized marketing plan. In this personalized marketing sequel we go a little more in-depth. We’ll note the benefits and statistics that back this strategy up, as well as some important do’s and...
by Lindsay Brown | Aug 24, 2016 | Personalized Marketing
At a cocktail party, you’re sure to participate in several conversations. You’ll tune in and out, remembering little (if any) from most, but then someone says something that actually interests you, and that conversation will receive your full attention. Good marketing...
