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How to Create Seamless Customer Experiences

by Lindsay Brown | Dec 18, 2024 | Customer Experience

People are very good at knowing when they’re having a good time or when they like something, but they’re not necessarily great at verbalizing this sentiment. For instance, they may know they dislike your app or website, but they may not understand why. Maybe...
The Dangers of Infinite Personalization

The Dangers of Infinite Personalization

by Lindsay Brown | Mar 3, 2017 | Personalized Marketing, Social Media

In previous blogs, we have discussed the many advantages personalization presents to businesses. But the past few months have revealed the very real and dark side of personalization. The election season brought about complaints of fake news on sites like Facebook and...
Why You Should Use Personalized Marketing – And How to Implement It

Why You Should Use Personalized Marketing – And How to Implement It

by Lindsay Brown | Aug 26, 2016 | Personalized Marketing

Cocktail party etiquette is a good rule-of-thumb when establishing a personalized marketing plan. In this personalized marketing sequel we go a little more in-depth. We’ll note the benefits and statistics that back this strategy up, as well as some important do’s and...
Personalization is the Cocktail Party Effect of Marketing

Personalization is the Cocktail Party Effect of Marketing

by Lindsay Brown | Aug 24, 2016 | Personalized Marketing

At a cocktail party, you’re sure to participate in several conversations. You’ll tune in and out, remembering little (if any) from most, but then someone says something that actually interests you, and that conversation will receive your full attention. Good marketing...

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