Original Content Archives - Modern Marketing Partners

Why Your Content Isn’t Reaching the Right People image

Maybe you just created a great piece of content—which in your mind is the greatest thing since sliced bread. To you, this isn’t just any sliced bread. This is top of the line, nutrient-dense content that is sure to turn heads and generate leads. Unfortunately, no one’s buying your bread—yet. There is a reason for this, and as a content marketer, you have to face many of the same challenges that a CPG brand does, except rather than competing for a customer’s money, you have to compete for attention. Unfortunately, there are a couple things that make your job a bit tougher: Your prospect is on a much stricter budget. There are only so many hours in a day, and ...

A Content Marketing Truth You Need to Embrace in Order to Grow Your Business image

A fact, whether you choose to accept it or not, is that nothing is original. Sometime in your life, you’ll come to the conclusion that “it’s all been done before.” The thing is, that once you realize it, it’s no longer something to fear, it’s something to embrace. The idea first came to me professionally when Upworthy (and other low quality clickbait nonsense) was king and I stumbled upon the term ‘content shock,’ attributed to Mark Schafer. Content Shock, Imposter Syndrome, and How an 80s Rap Song Reminded Me to Push the Story Forward It took me time to go through the stages of grief that my budding career in content marketing was over before it began, and that as the supply ...

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