Why Your Content Isn’t Reaching the Right People image

Maybe you just created a great piece of content—which in your mind is the greatest thing since sliced bread. To you, this isn’t just any sliced bread. This is top of the line, nutrient-dense content that is sure to turn heads and generate leads. Unfortunately, no one’s buying your bread—yet. There is a reason for this, and as a content marketer, you have to face many of the same challenges that a CPG brand does, except rather than competing for a customer’s money, you have to compete for attention. Unfortunately, there are a couple things that make your job a bit tougher: Your prospect is on a much stricter budget. There are only so many hours in a day, and ...
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