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Trademarks – The Biggest Name Development Roadblock image

One of the biggest difficulties, indeed roadblocks, to name development is the high likelihood that the brilliant name that came to you in your sleep last night is already trademarked. In saturated categories like consumer products, healthcare, and technology, trademark “knock-outs”, or eliminations from consideration due to existing trademark conflicts can approach 90%! What’s more, in the United States, even if the trademark does not show up in the United States Patent and Trademark Office (USPTO) database, a trademark conflict can still exist. Finally, if the trademark will be used internationally, various trademark laws must be considered. So what are the considerations for trademarks? Often the intended geographic scope of your trademark use, and who the owners of existing trademarks are ...

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