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The benefits of social media marketing (SMM) seem to be increasing yearly with the overriding impact being the improvement of visibility and recognition of your products and services. Social media marketing is an incredibly cost-efficient way to digitally spread content to a wide range of consumers. Because the bottom line is - when customers are purchasing a product, they are more likely to choose a product they are familiar with. Social media marketing is really about using creativity to create quality content. There are many different types of platforms you can share this on. But first, you must understand and believe in the value of utilizing this approach because it does also require a thought-out strategy in order to deliver ...