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Back in December, Google increased meta descriptions from 160 characters to 320 characters. Just how will this affect your meta description length? Well, there are plenty of factors to consider. Why did Google do it? Straight from the source, a Google spokesperson told Search Engine Land: “We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.” Always keeping its visitors in mind, Google made the update to make snippets more descriptive and useful. Desktop vs. Mobile While the lengthened meta descriptions allows you to be more descriptive, it’s important to consider that the lengthened description may not show on mobile. Often, on ...