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8 Marketing Faux Pas to Avoid in 2014 image

Is your marketing a Faux Pas? Modern Marketing Partners has launched a marketing faux pas campaign series aimed at redefining the challenges and mistakes made by many marketers. With 2013 coming to a close, marketing planning for 2014 is well underway. Be sure to avoid the following Faux Pas for a successful 2014: Borvertise Borvertise: The act of producing boring, unoriginal ads often resulting in no sales. While curing insomnia is admirable, if your advertisement can put people to sleep it is time for a change. Advertising is the heavyweight champion of traditional marketing, and a boring advertisement is the equivalent of a pillow fight. Advertising can build awareness and change perceptions, fast! And direct response advertising can generate leads. Advertisements should have: Arresting ...

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