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Integrated Marketing Communications: A Modern Take on IMC image

No question, modern marketing is a new twist on Integrated Marketing Communications or IMC! And why not? IMC was invented over 20 years ago, before the Internet! With modern marketing comes a necessary need to redefine IMC into modern integrated marketing communications. MIMC? No, too many acronyms. How about Modern IMC? This blog shares some great history and background on IMC, followed by some insights into how IMC has changed with new marketing emphasis on Internet, search optimization, content and social media. IMC Background The next  two paragraphs that are excerpts from a Master's Thesis – Integrated Marketing Communications, IMC: Theory, Practice and Reality, by Alexandra Mimoun. The idea of Integrated Marketing Communications or IMC was conceived in the United States, at the end of the 1980s, ...

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