Tags ArchivesLink Earning

Link Building: Cautionary Tales and Best Practices image

Link building, along with guest blogging, have been at the top of strategies deemed questionable since the releases of Google Panda, Penguin, and Hummingbird.  However, is link building dead? What is link earning? How can all of this improve your content strategy? Many websites have gotten penalized for questionable link building tactics over the course of the last year.  Rap Genius, Expedia, even Google’s own browser, Google Chrome, have been hit with penalties in the past few years. Related: Google Hummingbird: Questions and Answers Of course, this was a big topic at Search Marketing Expo West (SMX) last month.  But just as the algorithm changes, so do your tactics.  Kaila Strong, Director of client strategy at Vertical Measures, has this to say ...

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