Inbound Marketing Survey Archives - Modern Marketing Partners

Key Takeaways from Hubspot State of Inbound 2014-2015 image

For five years, HubSpot has been producing the State of Inbound Marketing. This guide is part of a survey conducted asking 3,570 respondents on their opinions surrounding the desires, strategies, and results of an inbound marketing campaign. As inbound marketing solidifies its name as a comprehensive strategy for both Business to Business (B2B) and Business to Consumer (B2C) marketers, this study is becoming the canon of best practices for organizations and agencies. Learn more from Modern Marketing Partners. Key Takeaways from State of Inbound So nice of the organization to provide, in its own words, the TL;DR version of the survey. We look to share their insights and takeaways as your go-to source of marketing news. 1) Opening the Doors: Inbound begets ...

Inbound Marketing in 2013 – Survey Findings image

Today Hubspot released their 2013 State of Inbound Marketing Report, shedding insights into what inbound marketing means to marketers and their companies. In this fifth anniversary edition, they asked 3,339 marketing professionals from 128 countries to share their perspectives on everything from strategy and organizational alignment to budget and channel management. Overall, marketers are increasing their inbound spending nearly 50%, for the third year in a row! No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. Below are Hubspot’s 10 key takeaways from the State of Inbound Marketing 2013 report. 1. Inbound marketing is gaining traction 58% of companies plan to execute inbound marketing strategies in 2013 48% of marketers plan to increase their ...

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