Inbound Marketing in 2013 – Survey Findings image
Today Hubspot released their 2013 State of Inbound Marketing Report, shedding insights into what inbound marketing means to marketers and their companies. In this fifth anniversary edition, they asked 3,339 marketing professionals from 128 countries to share their perspectives on everything from strategy and organizational alignment to budget and channel management. Overall, marketers are increasing their inbound spending nearly 50%, for the third year in a row! No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. Below are Hubspot’s 10 key takeaways from the State of Inbound Marketing 2013 report. 1. Inbound marketing is gaining traction 58% of companies plan to execute inbound marketing strategies in 2013 48% of marketers plan to increase their ...
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