Tags ArchivesGoogle Partner

Google Dropping the Hammer on Unscrupulous Partners image

Remarketing Google AdWords

Do you ever get a call from a friendly robot who claims to be either “from Google” or “working with Google”? Have you ever had someone guarantee you page one SEO placement because they were a Google Partner? Have you ever had an agency that promises preferential ad placement because of their relationship with Google? These people are the scourge of the agency community, and Google is cracking down—hard. In what can only be described as a robust update to its third-party policies, Google announced a multitude of changes designed to help advertisers avoid unscrupulous “partners” and other third-party services who try to scam you out of your money. Updates Targeting Misleading Claims for Services Including SEO, AdWords, and Local Services It’s ...

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Google AdWords Certification Program, now free! image

Google announced a big update for advertisers this week via email. Starting Monday, September 30th, Google will begin replacing their Google Certification Program with Google Partners, which according to Google, will include improvements that make it easier and more meaningful to get certified in Google advertising solutions like AdWords. How this will affect certified professionals • Beginning September 30, 2013, access to your GCP account will be read-only. • You'll need a Google Partners account to take exams and get certified. • Taking exams and getting certified will be free. (Currently $50 USD per exam) • Your GCP exam history and AdWords certification status will transfer to Partners when you join using the same Google account. • Certifications earned through GCP will remain valid through ...

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