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Case Study: Experian image

When a leading provider of credit and information to financial institutions needs a memorable tagline and brand imagery to improve its impact on automotive dealers, to whom do they turn?  This is where Modern Marketing Partners, a leading marketing agency in Naperville, Illinois, shines.  What did we do for Experian? Read on to find out more. Challenge: Product/Service Launch One of the leading providers of credit information services to banks, financial services, and auto dealers, Experian sought to launch a new product/service to the auto dealer vertical including brand name, logo, graphic theme and messaging. Solution: Brand Image, Tagline Modern Marketing Partners benchmarked competitors and created alternative branding concepts, including the tagline, Dealer Friendly, with the intention of overcoming negative perceptions of the ...

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