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Why Understanding Consumer Behavior is Vital to Viable Marketing standard

No business can function without an effective marketing strategy. Having a great product or service is an important first step in building a business, but if no one knows the product exists, a company will never be very successful. Marketing is the engine behind business growth and sustainability. To create a viable marketing strategy, marketers need to have an in-depth understanding of the company’s ideal customers. It isn’t enough to know their income or age range — getting good results from marketing campaigns depends on understanding consumer behavior. What is Consumer Behavior? What goes through your mind when you decide to make a purchase? It depends on who you are, what kind of product you’re buying, and why you’re making the purchase. ...

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