by Lindsay Brown | Aug 28, 2019 | B2B Marketing, Content Marketing, Digital Marketing
The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2019. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for...
by Lindsay Brown | Jun 19, 2019 | Account Based Marketing, B2B Marketing, Marketing and Sales, Marketing Best Practices, Marketing Strategies, Software Marketing
As a business-to-business (B2B) marketer, you’ve probably been hearing about ABM the past couple years. Maybe you’re finally tempted to give Account-Based Marketing (ABM) a try? You know it’s a very strategic form of marketing that concentrates sales and marketing...
by Lindsay Brown | Jan 30, 2019 | Digital Marketing, Marketing Best Practices, Marketing Tactics, Social Media
The past year social media has seemed to be dominated by likes of Facebook (for both good and not-so-good reasons), Instagram, and Snapchat. While these platforms spurred the trend toward video content, marketers have since continued to leverage this format throughout...
by Lindsay Brown | Jan 8, 2019 | Advertising, Digital Marketing, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Mobile Marketing, Personalized Marketing
Adults in the U.S. are expected to spend on average three and half hours on non-voice mobile media, and about 70 percent of their media time and 90 percent of their social media time on their smartphones. It’s settled then, right? You understand that mobile marketing...
by Lindsay Brown | Jan 3, 2019 | Content Marketing, Marketing Best Practices, Marketing Planning, Marketing Strategies, Marketing Tactics, Social Media
Most companies today would probably say they are involved in content marketing. The problem is many might also qualify this as an On Again/Off Again relationship or a Go Big/Fade Away relationship. I’m sure we can all relate… Writing a blog post once a month or so,...