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A New Definition for Content Marketing? image

Content Marketing

Content marketing is not just a strategy; it is a skill set. You must understand where to post the content, who should see the content, and all in all, how to market the content. A lot has changed in the past few years, which has led to the discussion of adding a new definition for content marketing. As reported by Content Marketing Institute on July 27th, 2020 by A. Lee Judge. Is It Time to Add a New Definition for Content Marketing? Is it time to expand the definition of content marketing? I admit this is a bold question for someone writing his first guest post for the organization that owns the definition. Content Marketing Institute defines content marketing, in part, as a strategic marketing approach, ...

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A Content Marketing Truth You Need to Embrace in Order to Grow Your Business image

Standing Out in Law Firm Marketing

A fact, whether you choose to accept it or not, is that nothing is original. Sometime in your life, you’ll come to the conclusion that “it’s all been done before.” The thing is, that once you realize it, it’s no longer something to fear, it’s something to embrace. The idea first came to me professionally when Upworthy (and other low quality clickbait nonsense) was king and I stumbled upon the term ‘content shock,’ attributed to Mark Schafer. Content Shock, Imposter Syndrome, and How an 80s Rap Song Reminded Me to Push the Story Forward It took me time to go through the stages of grief that my budding career in content marketing was over before it began, and that as the supply ...

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