Tags ArchivesBrand Innovation

The Do’s and Don’ts of Branded Vehicles standard

Proper vehicle branding can do a lot for your business. It is an important tool if your vehicles play a major part in your operation. In some cases, they might be the only branding tool you need. This is especially true if your business is local and limited in scope. But it has to be done properly to be efficient. If you don’t get it right, you might end up wasting thousands of dollars branding your fleet without results. It could even backfire on you if done incorrectly. Let’s take a look at some of the things you should do and also avoid when branding your vehicle. Do - Keep Things as Neat as Possible One of the biggest mistakes when designing ...

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How Coronavirus Helped Brand Innovation image

Coronavirus and Brand Innovation

Obviously, Coronavirus is not what businesses planned for, but maybe this illness helped businesses in a certain area: brand innovation. Many companies had to think outside the box to adapt to the new challenge in the world. This new adaption has allowed brands to revolve in a way they never thought was possible. As reported by Forbes on October 26th, 2020 by Larry Light. Coronavirus Spurs Brand Innovation As miserable and devastating as coronavirus is, there is exceptional creativity happening around us. When we finally arrive at the other side of a national vaccine, we will see a changed brand-business world of remarkable new ideas. What is amazing is that some of this innovation is already underway. Innovation is the development of new ...

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