Tags ArchivesB2B Influencer Marketing

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have an expert level of knowledge or social influence in their field. Influencer marketing is a growing and is a great opportunity for businesses, even if you are a business-to-business (B2B). 8 Factors Creating Pressure on Growth 1.     Innovative Business Models A new revenue model that defines how a company creates and capitalizes economic value. 2.     Customer Value Chain Compression Customer value chain compression because of advanced technologies, internet platforms, and other direct-to-consumer models that enables reduction in friction and the number of steps in customer journeys. 3.     Transformative Mega Trends Global forces that define the future world with their far-reaching impact on business. 4.     Internal ...