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How Do You Compare to Your Digital Marketing Peers? [STATS] image

Adobe conducted a survey on digital marketers in 2016 to find out their priorities and challenges. The survey had some interesting finds. Digital marketing is becoming more advanced and widely adopted than ever. How do you stack up against your competition? Find out in the stats below. Digital Maturity Adobe had marketers rank their digital maturity in one of four categories: Advanced, Focused, Emergent, and Nonexistent. Their definitions are as follows: Advanced: Data mostly integrated, best practices generally followed, automation common, strong technical skills. Focused: Data and processes somewhat integrated, automation common, solid and expanding technical skills. Emergent: Basic data integration, some automation, growing technical capacity. Nonexistent: Limited data in silos, no automation, low technical capacity. Only 19% ranked themselves as advanced; ...

4 Essential Elements for Digital Marketing Maturity image

In our last blog, we discussed what digital marketers were doing in 2016, according to Adobe. Based on the Adobe’s survey feedback, they created the “Four Essential Elements for Digital Maturity.” The four elements were: Data-Driven Marketing Customer Experience Mobile Cross-Channel Marketing Each element is crucial for advanced digital maturity. An expansion of each element and its best practices follows. Data-Driven Marketing: The Many Layers of Customer Behavior Data-driven marketing is the foundation for everything. It helps you to better understand who your customer is, what they do, and why they do it. Through better analytics, your company can dodge the risks of guessing and create more effective marketing programs. And marketers recognize these advantages. 63% of digital marketers in North America are ...

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