by Lindsay Brown | Sep 20, 2021 | Marketing and Finance
When it comes to departmental differences, there’s perhaps no greater dichotomy between marketing and accounting. These career paths tend to attract dramatically different personalities and offer contrasting experiences in their day-to-day work. However, one...
by Lindsay Brown | Mar 31, 2021 | Marketing and Finance
Investment banking is not a new career position. While it was one of the main corporate posts for two decades, the financial crisis in the late 2000s has made it recovering ever since. Although the market of corporate and enterprises’ financial development and meeting...
by Lindsay Brown | Nov 30, 2020 | Marketing and Finance
Each year presents new challenges to businesses, but no one could have prepared for what 2020 would bring. With the political, economic, and social issues, compounded with the ongoing Covid-19 crisis, brands have struggled to cope. Doing business through a global...
by Lindsay Brown | Aug 3, 2020 | Digital Marketing Transformation, Marketing and Finance
Digital transformation continues to gain momentum, permeating corporations and organizations of all types and sizes, and deploying across functional areas. Digital transformation is defined as the use or adoption of technology, software and systems to improve and...
