by Lindsay Brown | Jan 12, 2022 | Branding
Has your business been struggling recently but you cannot quite put your finger on what is going wrong? This often happens to businesses that have been around for a few years. After the initial buzz and excitement have gone, brands struggle to keep their customers and...
by Lindsay Brown | Nov 2, 2021 | Branding
B2B branding is usually seen as the boring, rational counterpart of B2C. This is because the two are targeted toward very different audiences. While B2C brands are often more focused on emotions, B2B brands are centered on justifying their business value. It makes...
by Lindsay Brown | Aug 14, 2021 | Branding
Proper vehicle branding can do a lot for your business. It is an important tool if your vehicles play a major part in your operation. In some cases, they might be the only branding tool you need. This is especially true if your business is local and limited in scope....
by Lindsay Brown | Jun 16, 2021 | Branding
Brand identities are often created and marketed according to public perception. As a result, such a concept is constantly evolving. This is especially true for the current social climate that is transforming at a rapid rate. While there is no denying that building...
by Lindsay Brown | May 7, 2021 | Branding
As a business, brand awareness is critical to influencing customer purchasing decisions. In a past report by the Content Marketing Institute, 77 percent of marketing leaders agreed that a strong brand is paramount to their growth plans. In fact, 89 percent of...
by Lindsay Brown | Nov 9, 2020 | Branding
Obviously, Coronavirus is not what businesses planned for, but maybe this illness helped businesses in a certain area: brand innovation. Many companies had to think outside the box to adapt to the new challenge in the world. This new adaption has allowed brands to...
