Challenge
Wipfli Brittenford Systems is a leading CPA firm and VAR based in the Washington, DC region. Brittenford implements both cloud and on-premise software solutions to primarily small and medium-size businesses (SMBs) in a 3-4 state region. Now part of a national CPA firm, Brittenford is expanding from regional to national markets with a focus on key vertical markets including services, non-profits, and government contractors.
Solution
First, Modern Marketing Partners (MMP) designed and developed a new mobile, secure and search- optimized website. The Wipfli Brittenford blog was optimized for generating organic traffic, backed with high-frequency content. Next, MMP assisted in launching new products and services via content and publicity including CTO Advisory Services, IT Staffing, Concur (expense software), Host Analytics (budgeting/planning/reporting software), along with several APIs for Microsoft Dynamics and Intacct. Finally, MMP manages all aspects of both live and virtual events (webcasts).
Results
New and improved digital marketing by MMP has realized triple-digit increases in website traffic, search authority and sales lead generation. Wipfli Brittenford is recognized as a Intacct Premier Partner, Microsoft Gold-Certified Partner, Concur App Center Partner of the Year, along with the Accounting Today VAR 100, and Bob Scott’s VAR Stars Top 100.
