Insurance Broker Hub

Marketing Case Study

Key Results

Cost Per Lead

%

Average cost per lead reduced by 50%, realizing an immediate ROI

Conversion Rate

%

Achieving nearly a 30% conversion rate on Google AdWords (for reference, the average conversion rate across the search network is only 3.75)

Total Leads

Receiving more than 450 leads/month on average

Organic Search Traffic

%

Ongoing blogging and SEO has helped to increase organic search traffic by 116% in 3 months after launch

Situtation

Independent insurance brokers are facing an increasingly tough market. With insurance coverage becoming commoditized and competition driving down pricing, brokers need to differentiate themselves and provide significant value. As a a result, a team of insurance brokers reached out to Modern Marketing Partners to start their own platform and brand. 

Challenge

The first challenge was building a new, trustworthy, and professional brand name and image. Second, the brokers were currently using many costly pay-per-lead services. The leads coming from these services were extremely expensive and low quality. Therefore, they seeked a way to replicate to what the pay-per-lead services were doing at a lower cost of acquisition and control their own destiny. Finally, they had a narrow target audience that was hard to reach through traditional methods.

Solution

After an in-depth market analysis, the Modern Marketing Partners branding team developed the Insurance Broker Hub name, logo, and graphic theme.

Next, a website 100% focused on lead generation and conversion rate optimization was created. Visitors are driven to request a free health insurance quote. https://insurancebrokerhub.com/

Next, an aggressive paid search campaign was implemented. Much like the competitiveness of the health insurance industry itself, the PPC market is extremely crowded.

And finally, Modern Marketing Partners develops ongoing and in-depth and thought leadership blog content to drive organic traffic and leads to the website. https://insurancebrokerhub.com/blog/

Results

Insurance Broker Hub had an extremely successful launch in this competitive industry. Most importantly, their cost per lead decreased by 50% over the pay-per-lead services they were using prior to our services. With plans to expand the number of brokers, our marketing expertise will help them scale and help more consumers find the coverage they need.

  • Average cost per lead reduced by 50%, realizing an immediate ROI
  • Achieving nearly a 30% conversion rate on Google AdWords (for reference, the average conversion rate across the search network is only 3.75)
  • Receiving more than 450 leads/month on average
  • Ongoing blogging and SEO has helped to increase organic search traffic by 116% in 3 months after launch
Insurance Broker Hub Website Design

Marketing Services: Brand naming services, Logo design, Website design and development, Google PPC (search and remarketing), Content marketing, Ongoing Conversion Rate Optimization (CRO) and testing

Google AdWords Marketing Agency

Looking to acheive similar results to Insurance Broker Hub?

At Modern Marketing Partners, we have a team of experienced digital marketing and PPC specialists who will create and manage your campaigns, ensuring that your ads are seen by the right people at the right time. We use advanced targeting techniques and keyword research to maximize your ad spend and drive targeted traffic to your website. With our expertise, you can expect increased visibility, higher click-through rates, and improved conversion rates.