Yes, you already have marketing strategies. But are they delivering the expected results? Are you smashing your marketing goals?
If your answer is no, then you’ve not been using effective marketing tactics. And if you’re achieving your marketing goals, congratulations. However, you still need to stay abreast of new strategies so you don’t get ditched by your darling customers.
An interesting truth about marketing in this digital age is that the dynamics keep evolving. One moment, we’re excited about sending bulk emails; the next moment, we have a whole software built specifically for email marketing. The trends keep changing and only smart businesses keep up with the pace.
You’re reading this, so you’re smart. Time to get smarter as we explore a colorful palette of marketing tactics dominating the scene in 2023. At the end of this article, you will have discovered 5 top strategies that will propel your business to new heights, leaving your competitors in awe.
1. Partner with an SEO agency
If search engine marketing (SEM) is not one of your tactics, you’ve been missing out. However, combining SEM with all the other marketing functions might be too stressful for you. That’s why you need an SEO agency like Skale. Skale is a B2B SEO agency that directs your SEO marketing channel for conversions and overall growth, impacting real business metrics.
Here are some benefits of partnering with an SEO agency:
Access to a team of experts
When you outsource your SEO to an agency, you get a team of experts working to boost your visibility on search engine results pages (SERPs) and drive conversions. Their expertise and knowledge help you navigate the SEO world more effectively.
Another benefit of partnering with an SEO agency is resource savings. SEM takes a lot of time, effort and money. By outsourcing your SEO to an agency, your team can save resources and focus on core marketing activities.
A strategic and tailored approach
If you still need more motivation to commit your search engine marketing to an agency, how about the benefit of having an expert team develop customized strategies that align with your business goals and target audience? With their strategic approach, an SEO agency helps you prioritize and implement the most effective SEO tactics for your specific industry and market.
2. Focus on email marketing
Email marketing statistics show that investing in the strategy is worth it. Email marketing is a very efficient strategy that involves sending targeted messages and promotional content to prospects who have subscribed to receive communications from your company.
Here are some advantages of having email marketing as a strategy:
Personalized and direct communication
When you’re in a public space and someone says hi, you’re not sure if you’re the one being referred to. But if that person mentions your name, you know for a fact that you’re the one being called. It’s the same with email marketing; it helps you direct and personalize your messages to your prospects.
By segmenting your email list based on different criteria such as demographics, engagement levels and purchase history, you can personalize your messages to resonate with each recipient. This personal touch builds a connection that increases the chances of engagement and conversions.
Automation and workflow efficiency
Email marketing tools have automation features that help you streamline your campaigns, saving time and money. With them, you can set up automated workflows like welcome emails, abandoned cart reminders and birthday offers.
This automation and workflow efficiency enables you to maintain consistent communication with your subscribers, nurture leads and drive conversions on autopilot.
Email marketing gives you valuable data and analysis that helps you measure the success of your campaigns. With email marketing technology, you can track metrics like open rates, click-through rates, conversion rates and subscriber engagement.
This data allows you to analyze the effectiveness of your email content, subject lines, call-to-actions and general campaign performance. The insights you get from this analysis help you optimize future campaigns for better results.
3. Leverage content marketing
Content marketing is one of the unique marketing strategies around. It involves creating and sharing content that people actually care about. In other words, content marketing is about quality, not just quantity. Your content has to be valuable, relevant and consistently on point.
When you invest in content marketing, you build trust, spark meaningful interactions and cultivate lasting relationships with your target audience.
Here are ways content marketing brings value to your business.
Enhanced trust and credibility
When you roll out valuable and informative content, you establish yourself as a trusted authority in your field. This content educates your target audience, addresses their pain points and answers their questions. Doing this consistently positions your brand as a reliable source of information and builds trust and credibility with your audience.
Increased organic search and SEO
Creating and optimizing content around relevant keywords and topics boost your website’s visibility on search engines. Highly ranked content leads to organic traffic and increases your chances of attracting qualified leads and driving conversions.
Engaging and nurturing leads
With content marketing, you engage and nurture your leads throughout their buying journey. When you tailor your content to the different stages of the customer’s journey, you give them the information they need at the right time. This helps you build audience relationships, educate them about your products or services and guide them towards making a purchase.
4. Invest in social media marketing
Practically everyone and their mothers are now on social media. Every day, a fresh flow of engaging and exciting content makes people glued to social media platforms. That’s what makes the media a perfect avenue for marketing.
Social media marketing leverages social media platforms to promote brands, engage with audiences and drive business growth. So, if you’ve not been maximizing strategy, you’ve been leaving wads of cash on the table.
This marketing tactic offers a lot of benefits to businesses. We have listed a few below.
Wide reach and targeted audience
With billions of active users worldwide, social media platforms present an extensive reach to a diverse audience. This is an awesome opportunity for you to target specific demographics, interests and behaviors. The targeted approach lets you connect with your ideal customers and drive meaningful engagements.
Amplification of content
We’ve all seen viral content go from one platform to another, reaching millions. That’s one of the benefits social media brings to your business if you leverage it for marketing. Social media has the ability to amplify your content and increase its reach tremendously.
When users share your content with people in their social network, your brand is exposed to new audiences, creating opportunities for increased brand visibility and conversions.
Cost-effective advertising options
Compared to traditional marketing channels, social media offers cost-effective advertising options. You won’t need to break the bank before reaching your target audience. With visually appealing and engaging ads on social media, you drive website traffic, generate leads and increase conversions.
5. Prioritize mobile optimization
Do you know that 55.4% of internet users use their mobile phones to buy online? That’s enough reason not to joke with mobile optimization. It’s a highly effective strategy that focuses on optimizing your website, content and overall user experience for mobile devices.
Would you like to know why it’s an effective marketing tactic? Here are some reasons that will blow your mind.
Mobile optimization plays a huge role in SEO. Search engines view mobile-friendliness as a ranking criterion. When you optimize your website for mobile devices, it will rank higher in search engine results pages (SERPs). This results in improved visibility and more organic traffic.
Many businesses are still behind in mobile optimization. When you invest in it, you gain the upper hand over your competitors who’re yet to embrace mobile-friendly practices. Mobile users want seamless experiences. If you meet these expectations, you’ll capture their attention, convert them to customers and stand out among your rivals.
Social media engagement
Most people access social media through their mobile phones. By optimizing your website for mobile, you align with users’ social media browsing habits. When they find your content on social media platforms and it is mobile-friendly, they’re more likely to click on your links and engage with your website.
Apply smart marketing strategies and get jaw-dropping results
One exciting benefit of the evolving marketing landscape is the opportunity for businesses to achieve remarkable results through strategic approaches. By embracing the top five marketing tactics discussed in this article, you’ll be positioning your business for success in the dynamic digital world.
Aside from applying these strategies, be sure to adapt to changing consumer behaviors and continuously measure and optimize your marketing efforts. With these, you’ll achieve your desired results and thrive in the ever-evolving digital age.
Moyofade Ipadeola is an SEO Writer, UX Writer and Editor. Witty, she loves personal development and helping people grow. Mo, as she’s fondly called, is fascinated by all things tech. She can be reached on Linkedin.