Video Marketing

Video has changed the way brands market their organizations. With platforms such as TikTok, YouTube, and Instagram, video marketing is central to your campaign and outreach efforts. However, brands will need a strong video marketing strategy.

If you aren’t creating video content, you’re probably far behind your competitors. It’s important to keep up with the trends so that your competitors don’t surpass you. If you want to grow your business, then here’s everything you should know about video marketing in 2022!

What is Video Marketing and Why It’s Important

Video marketing uses visuals to promote a product, event, or service. This type of marketing is designed to increase engagement through social activity. This is because the majority of internet users prefer video content rather than reading long articles.

With video content, you’re able to reach a wider audience and boost your online ranking. However, you’ll need an excellent video marketing strategy to increase brand awareness. You could use video marketing services or develop your own goals.

Here is a list of video marketing benefits:

  • Influences buying decisions
  • Grows revenue
  • Increases website and social media traffic
  • Increases online conversations
  • Improves relationships with customers
  • Builds trust with potential customers
  • Attracts new leads

Furthermore, the demand for video content is increasing. 54% of consumers want to see more video content from the brands they support.

Where You Should Use Video Marketing

You can incorporate video into any area of your marketing campaign. But the one area to always include video content is in your social media strategy. This is because video gets more engagement than any type of social media posts such as photos or text.

Marketers have stated they have landed new customers thanks to video content on social media. Here is a list of platforms that work well for video marketing:

  • Facebook: There are over 9 billion active users on Facebook, and over 100 million hours of video are watched on the platform daily. Therefore, video is what Facebook users prefer to consume.
  • Twitter: Brands that use video marketing are 6x more likely to get a retweet on their post compared to posts with photos or text. Twitter is a platform that’s for conversations, so video content is an excellent way to start a discussion.
  • Instagram: This platform was developed for pictures only. But over the years, they’ve added features such as Instagram stories and reels. You can create aesthetically pleasing videos thanks to the built-in filters and GIFs. What’s more, consumers said they’d bought a product due to a brand’s video on Instagram.
  • LinkedIn: On LinkedIn, you can post your videos organically or upload them as video ads. Videos are shared 20x more compared to other types of content.

YouTube is another popular place to market your video as well as on email and your website. But we’d suggest first building your reputation first before posting videos via your website and email.

Types of Marketing Video

There are various types of marketing videos you can incorporate into your strategy. Choose one of the following ideas that will work well for the type of video content you’re creating.

Brand Videos

Brand videos are created as part of a larger ad campaign. This type of video showcases a company’s products, services, and mission. Brand videos are designed to build awareness and to attract your target audience. To create professional, compelling content use a video making tool.

Demo Videos

Demo videos are created to show how a product works. Or you can create a video unboxing a product to show what the product comes with. Additionally, demo videos can be used to test a product and show viewers its quality. Zoom nails its demo video by providing a thorough review of the tool’s features.

Zoom YouTubeEvent Videos

If you have a huge event that you’re planning, then a video is the perfect way to promote it. In the video, you can showcase highlights of what potential attendees can expect. Ensure to include a time, date, and any exciting information that will entice people to join your event.


Do you want to teach your viewers something new? Use a tutorial video to educate viewers more about how to use a product. This type of video works well for software companies or to show viewers how a new app works.  A good example is IKEA posting assembling instructions on its channel.

Ikea YouTubeExpert Interviews

Expert interviews can improve your credibility and show the quality of a product or service. Interview industry experts so you can build trust and authority with your audience.

Animated Videos

You can get incredibly creative with animated videos. This type of video is an ideal way to explain complex topics using fun visuals and effects. You can easily create such cartoons with an animation maker. Take a look at how Slack uses animation for different purposes, from brand introduction to feature overview.

SlackLive Videos

Live videos are used to engage with your audience because viewers can communicate with you through a chat. Use this form of video to find out what your viewers love and dislike about your products and services. The feedback will allow you to improve your business according to your consumers’ needs.

Video Marketing Tips

Before you begin making your marketing video, there are a few aspects you need to consider first. Here are tips to get you started.


If you’re making your first video, then you’ll need to plan it out first before you start recording. Decide what type of video you want to make, such as a tutorial, interview, or demo. Write down your goals and what you want to achieve with the video. This will minimize editing and re-shooting.

Write a Script

Write a script for your video so that there isn’t unnecessary fluff. Scripting videos make them flow better and allow you to provide quality information.

Camera Setup

Ensure you have proper high-end cameras when doing demos, interviews, or tutorials. If you’re doing live videos outdoors, then consider using a cameraman to assist you. Most smartphones have excellent quality cameras that can be used for live Instagram, TikTok, or YouTube shoots.

Studio Setup

Ensure you have the basics set up in your studio, such as lighting, microphones, and tripods for cameras. Additionally, you’ll have to soundproof the room to eliminate unwanted background noise.

Your Talent

If you’re comfortable in front of the camera then you can do your narrations or conduct interviews and demos. However, you may need to hire talented speakers if you want your videos to be professional. You want someone that your audience will love to watch. So, hire a professional that knows how to act in front of a camera.

Edit Before Posting

Before posting your video, make sure you edit the content to ensure the lighting, audio and clips are correct. You can also add music to your content and transitions to make the video more interesting.

Final Thoughts

When you’re done editing videos, you can now post them on all your platforms. There are some video platforms such as TikTok, which allows you to make short, creative videos without using a high-end camera and studio.

On the other hand, if you want professional videos to market your products, services, or events, you’ll need to consider the tips in this article. Your marketing videos have the potential to increase your social media followings and boost your online rankings. Use the information in this article to help you!