If you are a content writer and want to improve your SEO content writing skills, you must know that SEO and content go hand in hand. Sure, you can always reach out to SEO content writing services at low price but creating content on your own is a rewarding job. It not only polishes your writing skills but also helps you stand out among the competition. So, if you do not want your content to get lost somewhere on search pages, make sure to heed these tips mentioned in the article.
1. Identify Your Ideal Audience
First things first, before you create the content, you need to identify your target audience or clients. This is probably the most important yet often overlooked point when it comes to content creation. Creating content for your targeted audience seems easy, but most companies are doing it wrong. So, how will you create content that speaks to your ideal audience?
For this, you will need to study and understand who they are, what they are looking for online, and what kind of information they need. Answering these questions will not only help your keyword research but also enable you to create content that is ideal for your targeted audience. Moreover, you will optimize your content using these targeted keywords. To get even more specific, you need to write content that is engaging and informative. Make sure to do it better than your competitors do.
2. Focus on Readability
Content that comes at the top of SERPs has more than a few things. One of the major ones is that the content has to be incredibly readable. Now, what is the purpose of creating content your audience cannot read? When your audience clicks the link, every single element of a landing page makes them want to stay and read. And when they stay on your page and read the content, Google loves it.
It gives the signal that the user has found the information he was looking for. This signal is known as dwell time. The major factor that contributes to longer dwell time is “Readability.” To be readable, your content should convey clarity, simplicity, organization, and logic. To sum it up, when your audience finds your content understandable, they stay longer on your page; as a result, helping you with Google Rankings.
3. Build Your Brand Authority through Guest Posting
SEO experts are well aware that guest posting is a great way to get high-quality backlinks from high DA sites. However, have you used it to increase brand authority yet? If not, you are missing some rewarding opportunities. Guest posting is majorly used to get do-follow links back to your site. However, even if you are not getting them, writing for the relevant publication allows you to stand out in your niche and attract potential clients.
Therefore, you need to look for blogs and sites that are most relevant to your target audience. The sites must have a social following enough for getting you some traffic. You do not want to miss an amazing opportunity to increase your brand authority just because you are not getting backlinks.
4. Improve Your Page Loading Speed
One of the easiest ways to improve your SEO content is to improve your page speed. You need to help your pages and the content in it to load and display faster than before. There is no denying that you will make your users frustrated if your page loading speed is slow. Like who wants to sit and wait for a site to load?
The ideal website loading speed is less than 3 seconds, and half of the users will not wait for more than that, according to a BBC News report. Therefore, work on your page speed and the content on that page to not lose potential clients.
5. Create Effective Headlines
They say never underestimate the power of effective headlines, and we could not agree more. Since you have a short text to make an impression, you can use headlines that pack a punch. Therefore, you want to create interesting headlines that offer clarity and use rich keywords.
Moreover, make sure your Meta Descriptions further elaborate on the article’s topic. It is important to remember that your Meta Descriptions and titles will show up in the Google search results. So, pay attention to them.