Congratulations! Starting a business is an admirable feat. A life goal for many, starting such an endeavor is something to be celebrated! Now that you have your idea, name, and product all figured out, it is time to think about advertising! Wanting to help you work smarter and not harder, we crafted a list of 7 foundational elements you must think about when advertising your new business.

1. Search Engine Optimization

Everyone is quick to search the internet for their needs. Google, Bing, Yahoo, and beyond are usually the first step in people’s search to find exactly what they are looking for. With search engine optimization, you can ensure that your business pops up in the results. The best way to do so is through an SEO company. These skilled individuals can work their magic and help your business get noticed.

2. Have an Amazing Website

For your business to be found on the internet, it needs a website. It is worth the extra effort to ensure that your website is well-designed, easy to use, and accurately displays your business. This can be with your own two hands-on easy to use website building sites like Squarespace or Wix, or you could hire a professional to do all the work for you!

3. Have A Mission Statement

Every business and brand should have a story that connects the audience with the product and its intention. Usually, this comes to term in a mission statement. Listing your company’s goals or business is great advertising and just general practice because it will give your customers something to latch onto and want to support.

4. Design and Color Scheme

Design and color are compelling, especially when it comes to the perception of your business. There are a bunch of different styles and colors you can choose to embody your brand perfectly. From sleek to minimal and beyond, there are so many options, and it is essential you pick what suits your business best for things like logos.

5. Have an Impressive Tagline

A tagline is a short and sweet way to get your brand known in a few words. Usually, on billboards or at the top of websites, this slogan of sorts can appear and represent your business whenever needed.

6. Understand Your Demographics

Understanding your audience goes beyond the products and services. To best advertise your business, it is essential that you understand the target demographic — teenagers, children, adults, male, female, etc. Knowing the most about your demographic helps you know where to advertise.

7. Social Media Presence

Since the internet has shifted us to an online and interconnected world, where you can buy groceries, check the news, and message a friend without having to leave the house, Social Media presence for brands and businesses is more important than ever before. This is especially important if your target demographic is an internet user (and most are nowadays). Having an active account on Facebook, Twitter, Instagram, even TikTok is a good idea to ensure you stay on top of current trends. You can also interact with your audience in a more personal manner through these social media sites.


Spreading the word about your business is essential to the success of it. The amount of effort that goes into proper marketing and advertising is huge. We wanted to make sure you had a list of foundational elements that will help you get started with this in mind. We hope you enjoyed our seven items in this curated list, and we wish you much success in all your business endeavors!