If you are just starting your contracting business, obtaining new clients can be a struggle. You may have all the best services, but how do you get people to see you, or believe you?
With a few simple marketing tips, you can instantly invigorate your business’s public front, and attract new clients in the process. You don’t need a massive overhaul or a marketing degree to make some of these marketing maneuvers work for you.
Try out some of these tips to up your marketing game today.
1. Establish and Enhance Your Brand
How do potential clients know you? How do they know that they can trust your services? The answer to both of those questions has to do with your brand.
Your brand refers to the public image that you have cultivated online and in-person with your community. To improve your brand and make your services seem professional, high-quality, and trustworthy, be sure to get certified and put those qualifications out there.
If you are just starting, you may not even have your license yet. Study with the Contractor Training Center to get top scores so that you can boost your qualifications on your website. Clients are more likely to trust qualified and certified companies over others.
2. Use Social Media
Social media can be a great way to draw in new customers. There are a few key platforms to be sure to utilize. These include:
To best utilize the power of a social media account, be sure that you post quality content frequently. Social media deals heavily in visual media, which is ideal for a contractor. Post elements of your portfolio, previous projects you worked on, and more. Make sure images and videos are high-quality. This way, clients are more likely to take you seriously.
Think of image quality like you might think of business attire. It may seem tangential, but attention to detail can sell a client on whether or not you will put the effort in for their project.
3. Show off your Portfolio
Other than posting about your previous projects on social media, you should include a dedicated section of your website that allows clients to peruse the quality of your work. This means you should always have an eye on how you are going to document your process and your finished products. Each job is an opportunity to get material that may help you secure your next job.
Here are some of the most engaging portfolio elements for clients to browse:
- 3D tours
- Documentary-style videos
- High-resolution photography galleries
- Time-lapse photography
- Digital models
4. Network to Accumulate Positive Reviews
One of the best ways to get started marketing as a new contractor is by collecting positive reviews. The bigger the client, the more impactful the reference. If you want to land a great high-profile client review early on, try offering pro bono or discounted services to forge a relationship with a big client.
Feature these reviews prominently on your website and social media for potential customers to see. This will also help to elevate your brand and make other people in the community more trusting of your capabilities.
5. Email Advertising
Creating an email subscription list is a great way to improve your targeted marketing. Allow anyone who visits your website the chance to subscribe to an email list. You can send out deals, newsletters, and offers via this email list directly to potential clients who have already indicated some level of interest in your services.
The Bottom Line
With hard work and a few simple tips, getting your contracting business off the ground may be easier than you anticipated. Try some of these marketing hacks to get your services in front of more clients and build your brand fast.