Search Engine Optimization, also known as SEO, is a method of increasing your visibility in the search engine’s rankings. This can lead to a massive amount of organic traffic. However, many misinformed people believe that this is some kind of a scheme or nothing more than a legend.

1. SEO = Scheme

Companies investing in marketing consistently and properly will soon learn the benefits provided by doing so. However, most people are unable to invest constantly in SEO, and they don’t believe that it’s an effective marketing method.

There’s scam in SEO, but it comes from the unethical vendors of engine optimizations services, who promise top rankings for little or no money. Not only that you won’t benefit, but seeking the big wins with no investment can harm your website.

2. Google doesn’t do SEO

I can’t believe that some people think that! Business owners believe that throwing many URLs will be beneficial for their rankings.

These people forget that Google likes unique and valuable content that’s going to enhance the user’s experience.

3. Optimizing your website once

You can quickly drop from the engine’s rankings if you don’t put any effort maintaining your work. You must optimize your website on a daily or weekly basis as search engines evolve quickly.

Ensure that your links are working, your content is updated, and the competition is not ahead of you. If you are unable to this for your website, then you might want to outsource it to professional companies such as Webgator SEO Gold Coast. After all, you need time to focus on more important aspects of your business.

4. Link Building is Dead?

Not long ago, people were led to believe that link building is bad for your website and it can result in various penalties by Google. This happened after a statement by Google’s John Mueller, who said that it’s something he’d avoid.

However, things are quite on the opposite side. Search engine crawlers use link authority and anchor texts heavily when measuring your place in the rankings. You must become a master at creating natural links to your website if you wish to succeed in your search engine endeavor.

5. Ranking popular keywords

Some website owners tend to target only their largest keyword, and they often avoid optimizing their content for long-tail keywords. Keywords with a more focused intent tend to bring far more traffic than the main keyword, and they can be ranked easily.

6. Social signals don’t influence SEO

Let’s sort things out: Google doesn’t use Facebook shares & Twitter followers when determining your position in the engine. However, they do affect your search engine discovery and indexation positively. Moreover, your content can receive much help from SEO, which will lead to both shares and links.

The social media effects are considered secondary, but they can significantly boost your efforts and provide you with numerous benefits.