Have you ever scrolled down your Instagram newsfeed and noticed your favorite brand or music artist posts an update, only to visit their profile page and notice you’ve missed several posts from last week?

“On average, people miss about 70 percent of the posts in their Instagram feed,” Kevin Systrom, co-founder and chief executive of Instagram, said in an interview. Because so many users are missing posts they feel are important to them, Instagram is taking after other social networks and using an algorithm to reorder your newsfeed.


Similar to Instagram’s parent company, Facebook, Instagram will test out an algorithm that will place photos and videos in order of importance or interest, regardless of the chronological order. Many IG users want to protest the new update as they criticized Facebook and Twitter’s decision to make the newsfeed change.

On the upside, for those who rarely check their Instagram feed, they will now visit the app and feel like they haven’t missed out on their favorite Instagrammers’ posts, regardless of the time zone.

Additionally, popular brands and posts can expect to get more likes and visibility from their followers

What do you think about the Instagram algorithm? Will this affect how you use the app or can you see how marketers can use the update to their advantage?

Let us know in the comment section below!