Tags ArchivesMultichannel Marketing

Multichannel marketing is a brand’s ability to connect, convert, and service its customers and leads across these channels. It gives the customer absolute freedom in interacting with the brand. I can buy from the brand’s physical store, request a return on Facebook, and coordinate the refund with the CS team by email. Multichannel consumption is what the customer wants, and multichannel marketing is how businesses should fulfill these wants. Let’s look at how you can create a multichannel marketing strategy that works. Essential elements of multichannel marketing The goal of multi-channel marketing is to stay connected with customers as they surf across different channels during the day. For online channels, you need visibility across search engines, social networks, email, and blogs, to name ...