by Lindsay Brown | Feb 11, 2026 | Data-Driven Marketing
These days, marketing strategies can’t rely on assumptions or guesswork. Brands are inundated with data from multiple channels, including social media, email campaigns, website analytics, and paid advertisements. While having access to this information is important,...
by Lindsay Brown | Aug 29, 2024 | Data-Driven Marketing
Data has never been more accessible. In a world where there are now endless ways to acquire and store data—and burgeoning technologies that can process it rapidly and with tremendous accuracy—it’s fair to say that marketing campaigns have all the ingredients for...
