If Search Engine Optimization (SEO) is a marathon, then Paid Search, often referred to as Pay-Per-Click or PPC, is a sprint. If you’re looking for immediate increase in web traffic, then Paid Search is for you.
Modern Marketing Partners has managed paid search campaigns from $100 to $100,000, driving profitable traffic to our client’s websites. From keywords to consider, quality score, bids, landing pages, analytics, we can help you launch and manage a paid search campaign from start to finish.
What is Paid Search?
Paid search, also known as pay per click (PPC), refers to when advertisers pay for click-throughs to their website. Paid advertisements typically appear at the top and on the right hand side of a SERP result page (see image below). Paid search results are served according to the keywords used by the search engine user.
Using paid search, or PPC, can be a powerful search strategy while you are in the process of building your organic search. Also, paid search can be extremely flexible, targeted, and measurable.