IT/MSP Marketing Focused on Sales Lead Generation

Modern Marketing Partners (MMP) is a leading IT Marketing agency with deep experience implementing marketing for regional and national Information Technology consultants, MSPs, and IT services brands including Microsoft, AWS, VAST, Prescient Solutions, SAP, Acumatica, Sage, the Business Software Education Center, and others.

We also operate the IT Executives Council, giving our clients exclusive access to our network of CIOs.

Proven Information Technology/MSP Marketing Expertise

No question IT services is hyper-competitive, so IT services marketing has to be hyper-effective! MMP has developed proprietary and optimized processes to achieve measurable sales results that includes digital marketing excellence, comprehensive content, lead generation tactics, inbound marketing, and more. A proven and refined IT services marketing approach.

Check out the MMP whitepaper, IT Marketing Best Practices Guide.

For a complimentary consultation, call Neil Brown at 630-710-4710.

“MMP understands technology marketing, solves complex problems, and executes all marketing disciplines flawlessly. Modern Marketing Partners brings modern skills and is a true partner to our firm, so their name really means something.”

Gene Della Torre

VAST IT Services Marketing Director


Fuel inbound marketing with blogging, whitepapers, tech writing and more.


Achieve media placements with news releases, media relations, and press events.


Live and webcast events are lead magnets for software.

VAST – IT Marketing Case Study

Founded in 1989 as dcVAST with a history of success in client/server and on-premise software and IT infrastructure services, the firm sought to embrace new cloud technologies to achieve rapid growth.

Modern Marketing Partners (MMP) rebranded dcVAST as VAST IT Services with a stronger brand name, logo, tagline (IT without Limits), modern graphic theme, and a stunning website to support cloud services from AWS, Microsoft Azure, and Google Cloud Platform. A complete content marketing initiative was implemented including blogging, whitepapers, case studies and collateral.

Inbound marketing using automation tools distributed the content via email, webcasts and live events. A combination of search engine optimization (SEO) and paid search delivered double-digit web traffic increases. New cloud platforms including AWS, Azure and Google were successfully launched.

VAST Case Study

Get Started With a Free Consultation

Register now to receive your free, no-obligation marketing consultation.

Your custom consultation includes a complete marketing assessment, in-depth Website/SEO analysis, and marketing plan recommendations that will help you:

  • Dramatically increase website traffic quality and quantity
  • Leverage a systematic process for identifying marketing qualified leads (MQLs) and converting to sales qualified leads (SQLs)
  • Reposition your brand as a thought leader and subject matter expert to differentiate from competitors
  • Engage and upsell existing customers
  • Implement Inbound and Content Marketing for sustainable growth
  • Execute Account-Based Marketing and Micro-Vertical Marketing for competitive advantage
  • Effectively measure and report marketing for increased budgets
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