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Personalization is the Cocktail Party Effect of Marketing

Personalization is the Cocktail Party Effect of Marketing

by Lindsay Brown | Aug 24, 2016 | Personalized Marketing

At a cocktail party, you’re sure to participate in several conversations. You’ll tune in and out, remembering little (if any) from most, but then someone says something that actually interests you, and that conversation will receive your full attention. Good marketing...
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