Challenge
WEX (NYSE) is a global payments powerhouse, leveraging a long history in Fleet Payments to enter new markets in Healthcare, Travel, and other specialized payment applications. New markets require brand awareness and thought leadership to beat established and new competitors.
Solution
Modern Marketing Partners (MMP) first assisted WEX Health with extensive content and digital marketing to establish market leadership and achieve extraordinary growth. Next, MMP supported WEX Virtual Payments, WEX Travel, and WEX Corporate with content, a new website, paid search, video and social media. Content is king in new, fast growing payment markets, so MMP supported WEX lines of business (LOBs) with blog writing, white papers, infographics, email, and more.
Results
WEX has achieved market leadership in multiple payment categories, both domestically and internationally, while WEX Health (payments) grew exponentially. WEX stock continues to perform with nearly $1.5 billion in revenue and 3,500 employees.
