Tyco Electronics


Dek Div. of Tyco Electronics is a fast-growing manufacturer of data communications products. After adding several product lines through both acquisition and internal development, Dek needed a unified and distinctive brand presence– along with a high-powered marketing program to enter new markets.


Modern Marketing Partners created a brand structure and bold new graphic theme that carries through all executions. A comprehensive marketing plan was implemented through a search-optimized website, distributor channel recruitment, email campaigns, trade shows, publicity and more.


The new division of Tyco realized double-digit growth, fueled by new product launches and a growing distributor network.


Tyco Electronics Marketing Case Study

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