The CFO Alliance


The CFO Alliance is a professional association and community of more than 8,000 financial executives across North America. The CFO Alliance hosts learning and networking events in more than 20 cities, publishes research and recruits sponsors.


Modern Marketing Partners (MMP) audited the category, along with all CFO Alliance marketing assets and prior initiatives. A comprehensive turnaround plan was developed and implemented including improved branding and graphic elements, new websites, improved surveys and corresponding study reports, extensive email campaigns, paid search, comprehensive event marketing, revamped sponsor program, and much publicity.


The CFO Alliance relaunched with a new and improved image, along with a number of new community resources and features. Significant content and website improvements drove organic website traffic and social media engagement. The CFO Alliance grew from a regional to a national brand in both membership and sponsor revenues.


The CFO Alliance Marketing Case Study

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