AfterMath Claim Science


Cannon Costs Solutions was a small, unknown healthcare technology company, with no brand equity. In a category dominated by large competitors, Cannon needed to stand out, and stand for something as it targets multi-billion dollar health insurance companies.


After a careful audit of Cannon’s category, Modern Marketing Partners recommended an evocative naming strategy, AfterMath Claim Science–coupled with a provocative brand identity-black and white. The tagline or descriptor “Claim Science” is both a differentiated and defendable positioning strategy. A tone of executive sophistication permeated all marketing tactics, from website, to brochures, emails, and trade show graphics.


A dramatic makeover to say the least. The results:  from start-up to $50 million in 3 years, then acquired by Equian, a leader in health tech, owned by Great Point Partners, a leading healthcare-focused private equity firm.


Stationery Design Aftermath

This is a unique website which will require a more modern browser to work!

Please upgrade today!