How have we helped company’s just like yours? View the case studies below to see how we can help grow your business:


AccessTek is a top, Chicago-based Microsoft Dynamics VAR transitioning to cloud accounting systems as an Intacct reseller. New to the cloud segment in 2011, AccessTek sought to establish awareness, and drive lead generation. Continue Reading –>


Cannon Costs Solutions was a small, unknown healthcare technology company, with no brand equity. In a category dominated by large competitors, Cannon needed to stand out, and stand for something as it targets multi-billion dollar health insurance companies. Continue Reading –>

Auto Truck Group

Auto Truck Group is a leading work truck upfitter that targets several vertical markets in North America. Due to the extremely competitive nature of the upfitting industry, Auto Truck Group sought to improve it’s brand image, and generate sales leads. Continue Reading –>

Brittenford Systems

Brittenford Systems is a leading VAR in the Washington, DC region. Brittenford implements both on-premise and cloud solutions, and provides training, staffing and technology solutions to primarily nonprofits, government contractors and professional service firms. Continue Reading –>

Brookside Veneers

Brookside Veneers is a small manufacturer of wood veneers used in furniture, cabinets and many other applications. Targets include architects, designers and fabricators, that typically use a search engine to identify suppliers of wood veneers. Brookside’s digital presence was dated, and not search optimized resulting in declining sales. Continue Reading –>


A leading healthcare cost containment service provider, Concentra grew rapidly through both acquisition and organic. As a division of Concentra Medical Centers, and after entering the healthcare provider network, messaging and branding required a refresh. Continue Reading –>


One of the leading providers of credit information services to banks, financial services, and auto dealers, Experian sought to launch a new product/service to the auto dealer vertical including brand name, logo, graphic theme and messaging. Continue Reading –>

FC Lighting

FC Lighting is a fast growing manufacturer of specification grade fixtures sold through electrical distributors to lighting designers and architects. While FC products are highly regarded, their corporate image was not. Continue Reading –>

Forsythe Technology

Wanting to “steal the show,” Forsythe needed an exciting theme their customers would remember. Auto racing was picked for its excitement and its connection to performance and teamwork. Continue Reading –>

Hot Potato Social Media

With a growing business case for effective social media implementation, Hot Potato Social Media aimed to be a thought leader in the competitive social media space, and ultimately to attract brands that can benefit from social media marketing, search engine optimization, and more. Continue Reading –>

Iconic Shop

Ecommerce retailer Iconic Shop is a startup launched into the ultra-competitive music merchandise market. Iconic needed to beat large, entrenched competitors. Continue Reading –>


The Illinois Manufacturing Excellence Center (IMEC) is a U.S. Department of Commerce funded manufacturing consulting services organization that helps manufacturers improve all aspects of their business. Continue Reading –>


Label-Aire and Trine–two distinct, established packaging equipment companies–were purchased by Impaxx to form Impaxx Machine Systems. Although Label-Aire and Trine both had positive brand equity, the new umbrella group had none. In addition, brand positioning and messaging were not relevant to key customer needs. Continue Reading –>

March Pumps

March Pump manufactures precision pumps for OEM, chemical, industrial, solar and other commercial applications. The company specializes in custom pumps for high-reliability applications, but this critical capability was not being effectively communicated to target audiences in any of March’s marketing efforts. Continue Reading –>

Norix Furniture

Specialty furniture manufacturer Norix competes with much larger rivals (Steelcase, Herman Miller) in the contract interiors category, with similar targets—dealers, end users, architects, interior designers. As a niche manufacturer, Norix strives to build awareness and drive sales leads for their growing sales organization. Continue Reading –>

Tyco Electronics

Dek Div. of Tyco Electronics is a fast-growing manufacturer of data communications products. After adding several product lines through both acquisition and internal development, Dek needed a unified and distinctive brand presence– along with a high-powered marketing program to enter new markets. Continue Reading –>

WEX Health

WEX Health is a leading software solution provider in the healthcare benefits category processing over $4 billion in reimbursement transactions annually. While recent healthcare reform legislation has increased sales growth, it has also attracted new and aggressive competitors. WEX Health needed to reassess marketing, messaging, and implement its own aggressive marketing program. Continue Reading –>

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