Marketing Next Practices Blog
Emotional marketing moves beyond rational marketing that focuses just on product attributes, to emotional marketing that focuses on capturing share
Modern marketing is an evolved mix of strategic marketing, traditional marketing, internet and new media, and better results measurement. Modern marketing
In our last blog post we shared 6 tips for effective cause marketing. Is there a business case to be
Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the
You are more likely to die in a plane crash or win the lottery than click on a banner ad.
One of the biggest difficulties, indeed roadblocks, to name development is the high likelihood that the brilliant name that came
Today Hubspot released their 2013 State of Inbound Marketing Report, shedding insights into what inbound marketing means to marketers and
“A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s
In our three-part Paid Search Series, we have shared a variety of tips for winning the search war, including details
Modern Marketing Partners was recognized as a top business-to-business agency by BtoB Magazine in its March issue. Founded in January

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