Content Marketing Practice Launched

Naperville, IL—June 30, 2015—Modern Marketing Partners, a leading full-service marketing agency based in the Chicago region, has launched a content marketing practice to provide a range of marketing services to brands of all types that can leverage education, and thought leadership as key components in their marketing.

Modern Marketing Partners (MMP) has extensive experience in content marketing by virtue of managing more than 30 blogs, along with thought leadership initiatives for many brands and associations. Examples include the Healthcare Trends Institute, Construction Marketing Association, Cloud Accounting Institute, Small Business Education Center, Franchise Growth Institute, and others.

A typical content marketing program includes blogging, social media, publicity, along with case studies, webcasts and related. While a thought leadership program entails an editorial board, industry studies, webcast training events, whitepapers, and more. The objectives of such initiatives are often lead generation, publicity placements, and overall engagement. Ultimately content marketing can deliver measurable metrics including significant increases in website traffic, registrations, and social media followings.

“Content and thought leadership marketing takes a lot of effort, but is gaining momentum because it achieves measurable results,” explains Neil M. Brown, Chief Marketing Officer. “Modern Marketing Partners has developed expertise, and refined processes for what can be, category-changing and sustainable marketing for forward-thinking brands.”

Modern Marketing Partners offers a complimentary Content Marketing Assessment for qualified clients. For more information, contact Neil Brown at 630-868-5061.

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