Content Marketing

Content marketing is the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers. As the content marketing generation proceeds, how will you continue to tell your brand’s story?

Modern Marketing Partners offers a new approach to content marketing—aggressive and strategic tactics that provide you with opportunities to gain or retain thought leadership, drive traffic to your website, and ulimately, convert.

Content Marketing Types

What type of content can your business leverage? Social media, articles, blogs, enewsletters, videos, white papers, infographics, microsites, apps, annual reports, and so many more.

MMP can help you through the content marketing process Planning; deciding what type of content marketing works best for your company and a content schedule. Implementation; including tips on how to write blogs, case studies, and white papers, and how to distribute your content. And finally, measurement; metrics to use to determine if your content marketing is effective.

For more information, check out A Guide to B2B Content Marketing or learn more about Thought Leadership Marketing.

Content Marketing in Action

Read the case studies below to see how we’ve helped clients with content marketing:

Brittenford Systems

WEX Health

Norix Furniture

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